We’ve received the following message from our friends Caroline and Tony at LarkOwl:
“Hello fundraising friends!
“As you may know, in 2019, 2020, 2021 and 2025 we researched into the Return on Investment (ROI) for different types of fundraising. The most recent report has been viewed over 11,000 times.
“We’ve re-launched the survey for 2026 and I wanted to ask if you’re up for supporting our mission to get 100 participants?
“The more data we can gather, the more valuable the report will be.
“Things you need to know:
o The survey will be open between Monday 23rd February and Monday 30th March 2026.
o The guide for participants is HERE – we highly recommend reading this and prepping your figures in advance.
o Last year’s report is HERE – our ROI’s work is free to access, no email address required (but if you sign up to The Nest Egg, you’ll get reminders, helpful fundraising articles, plus a copy of the full report sent direct to your inbox).
o The 2026 report will be shared during the first week of May.
o We’re not after perfection! The higher the volume of responses, the more the (inevitable) imperfections in the data won’t matter.
“We’d appreciate the following help:
1. Fill the survey in
2. Share this email with a colleague and encourage them to do the same.
“Honestly, it feels incredible to have the survey out there, but we’re nervous about people’s willingness / capacity / fatigue around data and surveys so need to muster every possible avenue of support to help make it a success.
“Let us know if you can help and / or if you have any questions – caroline@larkowl.uk
“Thank you!”
Caroline and Tony
LarkOwl
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