We’re not quite sure how this works, but public relations firm Newspage is offering UK charities free premium subscriptions to help during the cost-of-living crisis.
All UK charities are eligible for the offer, which will be in place until inflation returns to the Bank of England’s 2% target.
The firm allows organisations to create a branded media centre and then receive NewsAlerts to breaking or upcoming news stories they could contribute to.
Newspage’s premium subscription normally costs £19.99 a month, and provides benefits such as news scores for stories uploaded to a platform, unlimited responses to media requests and response edits to news alerts by an experienced journalist.
Around 50 micro charities are already working with the firm.
Marie Peacock, CEO of Yorkshire’s Brain Tumour Charity, has been with Newspage for over a year and received free media coverage in print, online and on the radio through the partnership. She said:
“We couldn’t get the reach we get at our charity without their help, so thank you to everyone at the team. You’re absolutely fantastic and keep doing the great work you’re doing.”
Dominic Hiatt, founder of Newspage, said:
“It’s been a brutal two years for UK charities with demand for their services soaring during the pandemic while donations have gone off a cliff. And now, with the cost-of-living crisis, it’s getting worse, as there is no government support and cash-strapped consumers are finding it hard to donate.
“Inflation hitting 9% is a hammer blow to charities and it’s expected to rise further yet. Worst of all, the Bank of England has effectively conceded it is helpless, so inflation could take longer than usual to return to normal levels.
With this in mind, we’ve made the decision to offer our premium subscription for free to charities. Hopefully, this will ensure they stay front of mind and help drive donations. Once inflation is back to 2%, we’ll offer charities a discounted rate but, with inflation at its highest level since 1982, it looks like we will be offering our premium service for free for the foreseeable.”
The first step for charities to access the free premium subscription appears to be to create a Newspage. Access to the premium service should be revealed once the Newspage has been set up.
Source: Civil Society News