Giving Tuesday UK has introduced a fundraising initiative for this year’s event – which takes place on Tuesday 1 December – in support of the country’s charities.
GiveBack2020 is an initiative from Giving Tuesday UK and its partners to help charities by encouraging people to give back to those that have supported them, their families and communities throughout the COVID-19 pandemic, and help charities survive, whether through donations of time, money or other assistance.
Giving Tuesday suggests that charities ask their supporters to get involved in GiveBack2020, explaining what they would like them to ‘Give Back’ depending on the need through such as
o Professional support.
o Support for a campaign, and/or
Giving Tuesday has published a toolkit of resources that includes ideas, social media assets and a template press release on its site.
Last year in the UK, GivingTuesday saw £14.2m given in donations via Visa alone – the equivalent to almost £10,000 a minute.
For further information about GivingTuesday 2020 – A Global Day of Giving and how you can get involved can be found on the Giving Tuesday website.
Source: UK Fundraising