Giving Tuesday launched its 2022 campaign countdown in the UK on Tuesday 6th September 2022, led for the first time by the Chartered Institute of Fundraising, and with a focus on celebrating pride in the UK’s generosity.
The campaign counts down for 12 weeks, culminating with Giving Tuesday on Tuesday 29 November 2022.
This year the Chartered Institute of Fundraising is the lead organisation for the UK, having taken over from the Charities Aid Foundation (CAF), which ran the campaign for the last 7 years.
For 2022, Giving Tuesday will have a focus on showcasing and celebrating the different ways people are involved in charities. As well as giving money, they can share stories on social media, talk to friends or family about something close to their heart, donate to a charity shop, volunteer their time, support a campaign, or fundraise themselves. Giving Tuesday will be a platform where any individual or organisation can share their pride in what people do.
Resources toolkit & lunchtime sessions
Alongside the launch of the campaign countdown, Giving Tuesday has a complete toolkit with tips, templates, and social media assets for anyone to use to support their Giving Tuesday plans.
For this year Giving Tuesday is also launching a series of free lunchtime learning sessions delivered by experts and practitioners in fundraising and digital campaigns to help inspire ideas for Giving Tuesday as well as provide opportunities for skills awareness and development.
The first of these sessions will be on Tuesday 27th September 2022, with presentations from Becky Steeden, Digital Projects Manager at THINK Consulting Solutions and Freya Kendall, Senior Social Media Officer at the Alzheimer’s Society, the UK’s largest dementia charity.
Organisations can sign up to be a Giving Tuesday partner to hear more about the campaign and access all the toolkits and assets at the UK Giving Tuesday site.
The day of global giving started in 2012 as a movement to inspire generosity and has now become a global movement operating in over 60 countries encouraging people to give, volunteer, collaborate, and celebrate giving in all its forms.
Celebrity participants for previous Giving Tuesday days include Stephen Fry, Sir Ian McKellen, Minnie Driver, Michelle Obama, Lady Gaga and Tom Daley. Partners signed up to support and who have been part of previous Giving Tuesday campaigns include NatWest, BT, and Samsung, the Cabinet Office, national newspapers, and charities such as Macmillan Cancer Support and Marie Curie.
