Free and/or discounted Social Media resources for not-for-profits

We’re running a series of items this week on free and discounted resources for not-for-profits under the headings of digital, social media, design, training and volunteers. The materials listed below originally appeared on the Lightful website, a technology company for social good. Not-for-profits can sign up for free to Lightful, but there is also a pricing structure if you’re interested in more of the resources on offer.

Today’s item looks at free or discounted Social Media resources.

o Facebook for Non-profits – want to learn how to use Facebook effectively for your charity? Facebook for Non-profits has a whole host of information, tips and resources.

o Lightful – offers a social media management tool where you can plan campaigns through Storybuilder, plan your content using our calendar, access hundreds of thousands of free images to add to your posts, analyse your efforts through our analytics feature and more. Lightful is designed specifically for charities, non profits and social enterprises so that you can reach more people and raise more money for your cause.

o YouTube Non-profit Programme – if your charity creates videos then you may want to sign up to YouTube’s Non-profit programme. By enrolling, you’ll be able to add donation cards to your videos, link directly to your website from your videos, optimise your content and much more.

o Facebook groups – there are a number of sector-related Facebook groups, such as:

Charity Meetup;
Charity Women;
Fundraising Chat;
Small International Development Charities Network;
Third Sector In-house AV Network; and
Third Sector PR & Comms Network.