“Drops in the Ocean”: a new resource to help environmental charities and not-for-profits advertise their work

Premium digital out of home media owner Ocean Outdoor has launched a fund to enable charities and non-profits working to save the planet to advertise across its digital screens.

Ocean Outdoor is a boutique media company specialising only in large-format digital out of home screens & the iconic landmark advertising location The IMAX, the largest screen in Great Britain (see image below).

Under the Drops in the Ocean initiative, each year Ocean Outdoor will donate 2% of the Group’s reported revenue to environmental charities in the form of advertising value across the company’s premium digital screen network in seven countries – the UK, the Netherlands, Germany, Sweden, Finland, Denmark and Norway.

Organisations and causes associated with the preservation of land, nature, the oceans, global warming, pollution and the climate emergency are invited to tap into the Drops in The Ocean fund to amplify their messages, causes and fundraising appeals.

It gives charities and causes a chance to appear at scale across some of Ocean Group’s 8,631 plus premium DOOH advertising locations in 384 cities. The organisations selected will receive pro-bono advertising during a 12-month period.

Ocean Outdoor chief marketing officer Richard Malton said:

2021 is the year of sustainability, bringing climate change back on to the political and socio-economic agenda with COP26 in Glasgow and beyond. There’s a global emergency and as a business, we want to give a platform to those causes and charities who are addressing the crisis.

“Ocean’s new fund allows us to expand our green and blue ambitions to cover a broader spectrum of environmental causes beyond important issues like the pollution of the oceans by single-use plastic, an issue that we will continue to campaign on.”

To find out more and how to apply, charities should email  Dropsintheocean@Oceanoutdoor.com

Image: the IMAX in Waterloo, London, is the largest cinema screen in the UK.