Customers of Nectar, the UK’s largest loyalty card scheme, can now donate their points to a charity of their choice

Nectar is a loyalty card scheme in the United Kingdom, run by Nectar 360 Ltd. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury’s, Esso and eBay. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Participating companies cover sectors including travel, retail, finance and newspapers.

Nectar customers can now donate their points to a charity of their choice by logging onto the Nectar app and clicking on Crowdfunder. Charities can also sign up to be part of the scheme on Crowdfunder.

Charities participating in Nectar Donate are eligible for donations from the £250m worth of points across Nectar’s 18 million UK members.

Nectar Donate was announced back in July last year, and gives customers the option of donating a minimum of 200 Nectar points. There are no hidden fees, so every single Nectar point donated will be converted into funding that goes directly to the chosen charitable organisation, while customers will be kept updated on how their donation has helped make a difference.

The scheme is available on the Nectar digital app and will be displayed in the same way as all other partner offers.

To participate, customers need to create an account with Crowdfunder, and link their Nectar account. They can then donate to their chosen cause from the charities available.

The Nectar loyalty programme is owned by Sainsbury’s. Over 18 million collectors collect Nectar points when shopping for groceries, booking a holiday and buying petrol. Collectors can also get points every time they shop online via at almost 300 retailers.

Source: UK Fundraising