Call for charities to join research on virtual fundraising (survey deadline: 22 October 2021)

Mass participation specialists Massive, in partnership with JustGiving, are calling for charities to be part of their new research to help the sector better understand the state of the virtual fundraising market.

A virtual fundraising event is an event hosted online with a goal to raise funds. Instead of gathering together physically, guests attend the event using video and audio through a live-streaming platform such as Zoom and donate via online giving platforms such as GiveForms (GiveForms enables charities to seamlessly embed a form on their website, allowing visitors to donate using credit card, PayPal, Google Pay or bank transfers).

Massive is revisiting its 2020 report “The Virtual Fundraising Monitor” and is calling on charities to share their results to help it analyse how the return to “normal” following COVID-19 is affecting the events fundraising market.

2020 saw a boom in virtual fundraising events as charities looked to plug the gap left by the loss of physical events during the pandemic. Now as restrictions ease and physical events return, Massive are calling on charities to share their results to analyse how the return to “normal” is affecting the events fundraising market.

The previous report examined data shared from over 150 virtual fundraising events delivered in 2020 providing an insight into what drove success when it came to virtual fundraising and explored the opportunities open to charities looking to launch their own campaigns.

As well as shining a spotlight on virtual fundraising event performance during the pandemic, it included insight and guidance to help charities succeed with their own campaigns in the virtual arena.

A year on, the report will look into a number of factors including how the return of physical events is affecting the virtual fundraising market, whether these types of activity are still attractive and what the long-term future for virtual events looks like.

The survey is open to all charities able to share their events and campaign data.

Massive are collecting data now and will be keeping response open until Friday 22 October 2021.


Source: UK Fundraising