The Christmas Challenge 2021 will take place from midday on 30 November 2021 (Giving Tuesday) to midday on 7 December, with donations to participating charities doubled during this time.
To take part, charities must be UK-registered with a Charity Commission number or tax-exempt status and annual income of at least £25,000, and must apply before the closing date of 5pm on Friday2 July.
They must then collect their donation pledges from key supporters by 5pm on Friday 27 August.
All participating charities also have the chance to be selected by a Big Give Champion who will match the funding with up to £25,000 in match funding available. Charities then market the campaign to supporters and the public before Christmas Challenge week, when they have seven days to collect as many donations as possible.
Last year’s campaign raised a record-breaking £20 million, with over 71,000 donations made during the week-long window, and 764 charities participating.
According to the Big Give, out of last year’s participants:
o 91% would recommend the Christmas Challenge to other charities.
o 96% received donations from new supporters.
o 83% said Christmas Challenge helped develop their relationship with existing donors.
o 89% increased their confidence in online fundraising, and
o 57% said that current supporters gave more.
For those seeking more information on the Christmas Challenge, the Big Give is running two free webinars – the first is today (27 May 2021) from 12:00 – 13:00 BST (book your place HERE), with a second running on Monday 7 June, also from 12:00 – 13:00 BST (book HERE).
More information on how to apply and how the campaign works is also available on the Big Give website.
Source: UK Fundraising