US based The Global Giving Foundation has collated a number of free resources that can be used by not for profits. Although the resources have a United States focus, they can be applied by charitable organisations anywhere in the world.
Free social media tools:
1. Canva
How it works: Create beautiful, branded memes for social media, for free, with Canva. You can also make posters, signs, or other branded materials for your non-profit.
2. Tweetdeck
How it works: Manage multiple Twitter accounts, track hashtags, organize lists, respond to notifications, schedule tweets, and more.
3. Hootsuite
How it works: Manage all your social media accounts from a single dashboard. With Hootsuite’s free plan, one user can pre-schedule social media messages for up to three accounts.
4. Hashtags.org
How it works: Track hashtags to see which are the most popular and relevant to your audience.
Writing and public relations:
5. Headline Analyzer
How it works: write better headlines for your website that drive traffic, shares, and search results.
6. Sample Press Advisory
How it works: Learn how to write a press advisory to alert the local media about your year-end fundraising campaign. GlobalGiving has basically written one for you!
Free time management tools
7. Trello
How it works: Helps you get organized, make to-do lists, track progress, and set deadlines. “The best list-making tool around! I can’t live without Trello and use it everyday,” says Acacia, GlobalGiving’s amazing Senior Graphic Designer.
8. Pomodoro Timers
How it works: It’s been proven that the best way to focus and get tasks done is by working in 25-minute chunks, with 5-minute breaks in between (this is called the Pomodoro Method). Tomato timer apps and sites help stay focused and work your way through tasks efficiently.
9. Headspace
How it works: “Meditation made simple.” This app is great for when you feel overwhelmed and need to re-center. Bite-sized meditations for busy schedules. Hundreds of themed sessions on everything from stress to sleep.
Free graphic design tools
10. IconFinder
How it works: A site full of free (and paid) icons. You can search for any kind of icon you need, and download it in different file types.
11. Font Squirrel
How it works: Find hundreds of free fonts to spice up your marketing.
12. Hubspot Infographic Templates
How it works: Download a pack of infographic templates from Hubspot. You’ll get a 11 templates you can customize in PowerPoint or Adobe Illustrator.
Free email tools
13. MailChimp
How it works: Create and send beautiful email campaigns with no coding experience required. MailChimp is free for users who have less than 2,000 email subscribers and send less 12,000 emails per month.
14. Boomerang
How it works: Plugin for Gmail which makes it easier to manage your inbox and schedule helpful reminders, return emails for later, and stay on top of your to-do list.
15. SenderScore
How it works: Planning to send fundraising emails from your organisation’s email account? Make sure that your domain has a good reputation and that you’re not getting into spam folders by checking your SenderScore and looking for ways to improve your email deliverability.
16. Sample Email Marketing Campaign
How it works: Download a super-simple, sample email fundraising campaign for nonprofits. You’ll get four, time-bound emails that you can customize to fit your campaign.
Free fundraising tools
17. Paperless Post
How it works: Design beautiful email invites for any fundraiser, whether it’s a dinner party, film screening, bowl-a-thon, or something else.
18. Imprint
How it works: Create a touching thank you video to thank you donors from your photographs, memes, or short videos.
19. Digital Fundraising Strategy Worksheet
How it works: Learn how to develop a digital fundraising plan for your nonprofit that makes sense and gets results. You’ll find everything you need in GlobalGiving’s “Digital Fundraising Strategy Worksheet.”
