A collective of freelance and furloughed communications professionals are offering to help charities overcome their coronavirus-related comms challenges.
UNKNOWN – the talent specialist for the creative and tech industries – has launched a pro-bono initiative called Good Brains for Good Brands to help struggling charities fundraise through compelling creative comms devised by some of ad land’s top but currently jobless talent.
Good Brains for Good Brands is designed to “use the power of creativity to help those who need help the most”, at a time when tens of thousands of jobs were at risk across the sector, and as it faces an anticipated £10 billion funding shortfall.
UNKNOWN’s Founder, Ollie Scott, realised he could help address the problem by tapping into the business’s extensive network of talent to identify people who want to use their skills whilst twiddling their thumbs during furlough or redundancy.
Over 1,500 top creatives, strategists and suits have signed up to the initiative, including Cathy Hutton (who has worked as Creative Director at agencies including Karmarama and Grey) and Will Townsend (former Managing Partner at Uncommon Creative Studio) who are helping Scott set the wheels in motion.
A statement from Good Brains for Good Brands said its talent pool covered every level of every job across a wide base of skill sets, from college graduates to people with more than 30 years’ experience in the communications and creative industries, including advertising, PR, branding and technology.
As the driving force behind Good Brains for Good Brands, Ollie Scott, said:
“We’re keen to provide a place for our talent to go to and grow. A community of do-gooders, if you like. If they get on a brief, and crack it, we will do everything we can to raise their profile. Because we’re here to help, we ensure any work we give to charities on a pro-bono basis doesn’t replace a service that would be otherwise paid for.”
“We have been absolutely bowled over with the amount of generosity and hustle from this industry.
“Many of the people who put their hands up to help out initially had either been furloughed or let go – but a large number were offering their time up outside of work as well.
“This virus didn’t discriminate, so we’re just so happy to have connected these awesome brains together.”
Cathy Hutton added: “When Ollie told me his idea, I just said let’s just do it and get it out there. The UK creative industry is packed with the best talent in the world. In total we’re worth £84 billion and some of those billions are sitting at home in their pants. Linking talent with charity briefs is bound to help both sides. We’ve got a clean accelerator process down too, streamlined with no agency fluff, which protects the work and those that give their time for free.”
The first campaign was launched in June for Beam, a London-based social enterprise that aims to end homelessness.
More campaigns are expected to follow.
Further information is available on the ‘We Are Unknown’ website.
Any charities wanting to get in touch with Good Brains for Good Brands are invited to send an email to firstname.lastname@example.org.